Tony Saunders, Readhunt’s Managing Director, believes in leading by example. At Readhunt, we often get asked: “What makes your approach to insurance different?” The answer is simple — people. We’re a customer-first business, proud of the trusted, long-term relationships we build with every client. Each business we work with has a dedicated insurance advisor who understands their sector, their challenges, and delivers tailored insight and advice that truly fits their business.
This week, we’re putting the spotlight on Tony Saunders, our Managing Director, whose journey reflects the values at the heart of Readhunt.
A Journey Rooted in Experience
Born and raised in Sheffield, Tony started his career in personal lines insurance, becoming a branch manager at just 21. A brief spell in construction allowed him to support his young family, but he returned to insurance at 28, joining Readhunt as a broker. Rising through the ranks, he became a Director in 2013 and proudly stepped into the Managing Director role in 2024.
“When you genuinely enjoy what you do, success follows naturally.”
Vision and Values
Tony’s vision for Readhunt is to continue building a truly independent, service-driven brokerage that puts people first – clients and team alike. His goal is for every client to feel valued, known, and confident that they can always speak to someone who understands their needs.
For him, success isn’t just about growth or numbers – it’s about setting the standard for service, trust, and personal relationships, and extending that people-first approach as the business grows.
Strengths and Leadership Style
Described by colleagues as caring, supportive, and hard-working, Tony is a strong listener who adapts to meet the needs of clients and his team. He believes that strong relationships are the foundation of great service, both internally and externally.
His career has taught him a key lesson: loving what you do provides the drive, resilience, and determination to succeed, no matter the challenges.
Life Beyond Insurance
Outside the office, Tony has been coaching junior football for over 16 years, running a local grassroots club with more than 200 children. He enjoys family life, walking the dog, travel, trying new restaurants, and watching sport. Balancing family and work has been a guiding principle, allowing him to give his best both professionally and personally.
Fun fact: as a child, he thought he wanted to be a barrister – a career path he soon realised wasn’t for him. Instead, he found his true passion in insurance, proving that finding purpose at work makes all the difference.
Looking Ahead
The future of Readhunt is shaped by an unwavering commitment to clients, open and proactive communication, and the personal service that has defined the business since its beginnings. Tony believes that growth should never come at the expense of trust, care, and meaningful client relationships.
At Readhunt, it’s simple: people buy from people. Our clients trust us because our advisors know their sector, understand their needs, and provide insurance advice that truly protects their business. And it’s leaders like Tony who ensure that every interaction is personal, informed, and service-driven.
If you would like to know more about Readhunt or have a corporate insurance need, speak to Tony on 01709 278 178.